Privacy Policy | Didier Chrysler

We are committed to serving you well

At Didier Chrysler, every customer experience matters. Your feedback, critiques, and reviews are central to our commitment to providing exceptional service and continuously improving. We invite you to discover what our clients say about us and, if you have recently visited our dealership, to share your experience. Your opinion is valuable and directly contributes to the evolution of our services.

1 Our commitment to privacy

In order to protect the privacy of its customers and website users, Didier Chrysler places great importance on transparency, control, and management of collected personal data. We are committed to strictly respecting the confidentiality of the information collected, in accordance with this privacy policy (hereinafter the "Policy") and applicable laws, including Quebec's Law 25.

2 Application of the Policy

a) About the Policy

This Policy explains how Didier Chrysler collects, uses, communicates, retains, and protects the personal and non-personal information of users of its website, as well as customers of its products and services.

It applies to our entire website and online services. We encourage you to regularly review this Policy, as it may be changed without notice.

b) Transparency Principles

Didier Chrysler adheres to the principle of transparency as required by Law 25. Before or during the collection of personal information, we clearly indicate what data is collected, for what purposes it is used, to whom it may be disclosed, and what your rights are. We are committed to enabling users to exercise real control over their personal information.

3 Acceptance of the policy

By using this site or making an online transaction, you consent to the collection, use, and disclosure of your personal information in accordance with this Policy.

4 Information collection

a) Personal information

Personal information is data that can identify an individual. It is collected voluntarily, particularly during an order, registration, or form submission.

The following may be collected:

•First and last name
•Gender
•Postal address
•Email address
•Phone number
•Credit card number

This list is not exhaustive and may change without notice.

b) Non-personal Information

This information is technical or statistical in nature and does not identify an individual. It may include, among others:

•IP Address
•Browser and operating system
•Pages visited and duration of visit
•Demographic and language data

These data are automatically collected using cookies. For more details, please refer to our Cookie Policy.

c) Forms and Interactions

We also collect personal information when you interact with our digital forms, such as when requesting information, scheduling an appointment, subscribing to our newsletter, leaving a comment, or submitting an application. Any interaction made via our website may be recorded to ensure follow-up on your request and to improve our service.

5 Use of Information

a) Use of Personal Information

Personal information is used for:

•Responding to your requests or orders
•Sending you information or offers
•Conducting satisfaction surveys
•Ensuring the delivery of your purchases

b) Use of Non-Personal Information

This data allows us to analyze website traffic, better understand our visitors, and optimize our services.

We use Google Analytics and advertising tools like Google Ads and Meta (Facebook) to:

•Create user profiles
•Deliver targeted ads (remarketing)
•Generate statistical reports

You can disable the use of cookies and personalized advertising via the following links:

c) Other Permitted Uses

We may use your personal information to analyze trends, conduct market research, improve our services, and personalize your online experience. Information is used only for the purposes stated at the time of collection or those allowed by applicable laws. You can withdraw your consent at any time, in whole or in part.

6 Remarketing policy

Didier Chrysler uses remarketing, re-engagement, and similar audience features through Google Ads. This allows ads for our products and services to be displayed on other sites visited by users.

These features rely on cookies to display relevant ads based on previous visits.

7 Disclosure to Third Parties

a) Partners or Suppliers in Quebec

The information you provide to us remains confidential. It may be shared with our partners or service providers only when necessary for the execution of a service (e.g., delivery, secure payment).

No other disclosure will be made without your explicit consent, unless required by law.

b) Communication to Suppliers Outside Quebec

Some service providers, particularly technology companies like Google or Meta, may store or process certain information outside Quebec. When this occurs, Didier Chrysler ensures that these providers adhere to security guarantees equivalent to the requirements of Law 25, including, if necessary, confidentiality agreements, additional security measures, or privacy impact assessments (PIAs).

8 Collection by third parties

Some third-party tools (e.g., Google Analytics) may collect browsing data for their own purposes, beyond our control.

See the Google Privacy Policy for more information.

9 Protection of your information

Didier Chrysler implements reasonable physical, technical, and administrative measures to ensure the security of personal information. This includes:

•Limited access to data
•Encryption of transactions (e.g., payment)
•Technical server monitoring

10 Withdrawal or Modification of Information

You can at any time:

•Request the removal of your name from our lists
•Access your personal information
•Correct or update your data

To exercise these rights, contact us via the website form.

Right to Object and Withdraw

You have the right to object to the use of your personal information for certain purposes, such as receiving promotional offers or for marketing purposes. You can also request the removal of your information from our mailing lists by writing to us or using the unsubscribe links when available.

11 Personal information protection officer

In accordance with Law 25, Didier Chrysler has appointed a personal information protection officer:

Mathieu Laplante, CEO / cv@laplantegroupe.com

12 Functional, Performance, and Personalization Cookies

In addition to strictly necessary cookies, our site uses functionality, performance, and personalization cookies. These cookies allow us to tailor our site to your preferences, analyze performance, detect errors, and enhance your experience. The information collected by these cookies is anonymous and does not directly identify you.

See the cookie policy

13 Requests for Access, Rectification, or Complaints

Anyone can request access to the personal information that Didier Chrysler holds about them, request the correction of inaccurate data, or file a complaint regarding the management of their personal information.
These requests must be made in writing and will be processed within a maximum of 30 days, as prescribed by Law 25.
You can send your request to the person responsible for personal information protection using the contact details above.

14 Retention Period of Information

Personal information is retained as long as necessary to fulfill the purposes for which it was collected, unless otherwise required by law.

Once this period has expired, the data is securely destroyed or anonymized.

15 Data Transfer Outside Quebec

Some providers we work with (such as Google or Meta) may store or process your information outside Quebec, particularly in the United States.

Didier Chrysler ensures that these providers apply safeguards equivalent to Quebec's privacy laws.

16 Right to Portability

You have the right to obtain your personal information in a structured and commonly used technological format, when technically feasible.

To exercise this right, please contact our personal information protection officer.

17 Limitations and Liability

Although Didier Chrysler implements recognized physical, organizational, and technological measures to protect your personal information, no data transmission over the Internet is completely risk-free. The user remains responsible for the accuracy of the information they provide and should review the privacy policies of third-party sites when leaving our site.

18 Policy Update

This Policy may be updated at any time to reflect legislative changes or our internal practices.

Last updated: November 24, 2025